Facebook has named one of the nation’s most prominent black corporate leaders, American Express’ Kenneth Chenault, to its board of directors.
The appointment, which gives the social media giant the guidance of a highly regarded finance executive and the first black director on its all-white board, was the culmination of years of recruitment efforts, Facebook CEO Mark Zuckerberg said.
“I’ve been trying to recruit Ken for years. He has unique expertise in areas I believe Facebook needs to learn and improve — customer service, direct commerce, and building a trusted brand,” Zuckerberg said in a statement. “Ken also has a strong sense of social mission and the perspective that comes from running an important public company for decades.”
The striking lack of people of color in the executive suite and on the boards of Silicon Valley companies won’t come as a culture shock to Chenault, one of the longest-serving black CEOs of a major U.S. corporation and a veteran of an industry dominated by white men in its top management ranks.